Motorworld Munich: Yachtwerk Showroom at the Heart of Automotive Culture (EN)

Personal yacht consultation at Munich's automotive culture destination

Yachtwerk showroom at Motorworld Munich — historic locomotive hall with classic cars and luxury vehicles
Motorworld Munich in the former locomotive hall at Freimann — home to the Yachtwerk showroom since 2024.

There are places where you expect to find a boat — a boat show, a marina, a harbour. And then there are places where a yacht showroom seems surprising at first, yet entirely logical on second glance. Motorworld Munich is exactly that kind of place — and since 2024, Yachtwerk has operated its own showroom there.

Inside the listed locomotive hall in Munich-Freimann, classic car collections, supercars and design exhibitions meet gastronomy, events and an audience that understands mobility as a passion. For Yachtwerk, this is not a detour — it is a natural extension of its luxury-lifestyle approach.

75,000 Square Metres of Mobility Under One Roof

Motorworld Munich spans 75,000 square metres in one of southern Germany’s most spectacular industrial conversions. The former Deutsche Bahn locomotive hall — a listed building from the 1920s — has been transformed into an experience centre for mobile passion, open year-round with free admission.

Beneath the historic hall’s roof, more than 40 of the world’s most exclusive vehicle brands are gathered. Glass showrooms house everything from historic racing cars and contemporary hypercars to meticulously restored icons of automotive history. An integrated AMERON hotel, eight restaurants and regular events make Motorworld a full-day destination for a discerning, mobility-minded audience.

Why a Yacht Showroom in an Automotive World?

The answer lies in the audience. Anyone strolling through the glass boxes at Motorworld Munich, admiring a Porsche 911 Turbo S alongside a Mercedes 300 SL, shares a particular profile: an eye for craftsmanship, an affinity for engineering and design, and the means and desire to pursue extraordinary experiences. This is precisely the audience that also buys an Azimut yacht.

For Yachtwerk, the Motorworld showroom closes a geographical gap. Most yacht transactions take place at boat shows — time-limited, often crowded, rarely ideal for in-depth consultation. The Munich showroom is the opposite: a permanent, calm space where prospective owners can explore the current Azimut model range — without time pressure, without trade-fair crowds, in an atmosphere that does justice to the product.

Personal Consultation, Not a Trade-Fair Pitch

At the Yachtwerk showroom in Motorworld Munich, yacht consultation takes place as it should: personal, thorough and free of distraction. The team accompanies prospective buyers through the entire process — from initial model selection and configuration to financing and registration. Sea trials are arranged at Yachtwerk’s own marina in Šibenik, where the full current Azimut range is available on the water.

The physical proximity to automotive brands at Motorworld creates a synergy that does not exist at a boat show: visitors who come for a car discover the world of yachts. And yacht buyers who travel to Munich for a consultation experience one of Europe’s most impressive automotive exhibitions along the way.

The Motorworld Network: Munich and Beyond

Motorworld Munich is part of a growing network of experience destinations operated by the Motorworld Group. The original site in Böblingen near Stuttgart — on the grounds of the former Württemberg state airport — has been one of Europe’s best-known automotive culture centres since 2009. Further locations in Cologne (home to the Michael Schumacher Private Collection), Berlin, Zurich and Mallorca extend the network.

Motorworld Mallorca in particular, with 80,000 square metres near Palma airport, underscores the connection between automotive and maritime worlds: glass storage boxes for collectors‘ boats, a yachting boutique and an electric boat test centre are integral parts of the concept.

Book an Appointment

The Yachtwerk showroom at Motorworld Munich is open by appointment. For a personal consultation — whether a first introduction or advanced configuration — contact the team at +49 173 477 55 99 or by email at info@yacht-werk.de.

Motorworld Munich itself is open year-round with free admission: daily from 8:00 to 23:00, Am Ausbesserungswerk 8, 80939 Munich-Freimann.

Frequently Asked Questions

Where is the Yachtwerk showroom?

The Yachtwerk showroom is located at Motorworld Munich, Am Ausbesserungswerk 8, 80939 Munich-Freimann. Motorworld is open year-round with free admission.

Do I need an appointment for the showroom?

Yes, the Yachtwerk showroom is open by appointment. You can book by phone at +49 173 477 55 99 or by email at info@yacht-werk.de.

Which yachts can I see at the showroom?

At the showroom you receive personal consultation on the full Azimut model range — from the sporty S-Series and Flybridge and Magellano models to the Grande line. Sea trials are arranged at Yachtwerk’s marina in Šibenik, Croatia.

What is Motorworld Munich?

Motorworld Munich is a 75,000 m² experience centre for mobility and lifestyle in the former locomotive hall in Munich-Freimann. More than 40 vehicle brands, an AMERON hotel, eight restaurants and regular events make it one of Europe’s largest automotive culture destinations.

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